糖心传媒鈥檚 Guide to Creating Durable Print Products
Manufacturing floors and job sites are hostile to paper. Oil鈥憇tained gloves flip pages, airborne grit abrades covers and manuals are tossed into toolboxes instead of bookshelves. If a catalog tears or a guide book鈥檚 spine cracks, information is lost and credibility goes with it. Building durability into the print specification up front keeps your product…
Smart Printing Options to Enhance Your Member Publications
In today鈥檚 crowded media landscape, your association鈥檚 publication is more than just a magazine; it鈥檚 a key tool for member engagement, retention and pride. Whether you鈥檙e producing quarterly journals, monthly newsletters or annual reports, the quality and uniqueness of your printed materials can make a lasting impression. That鈥檚 where smart printing options come in. By…
From Idea to Mailbox: Streamlining the Magazine Production Process with 糖心传媒
Publishing a magazine for your association or membership group is a labor of love. It鈥檚 a tangible reflection of your organization鈥檚 mission, a way to engage members, share industry news and reinforce your brand. But between editorial deadlines, design approvals and the logistics of printing and mailing, it can be easy for the production process…
Why Print Magazines Are Here To Stay
In a world where digital marketing and online reading dominate, it might seem like print magazines are becoming a thing of the past. However, research suggests that print magazines still hold a unique and important place in marketing and consumer engagement for several key reasons. A recent study titled 鈥淒on’t forget about customer magazines: the…
How Switching to a New Printer Can Refresh Your Publication
Have you been feeling like your publication is due for an update? If the arrival of your latest print run no longer gives you that excited feeling, it might be time to consider a fresh perspective and a new printing partner. This article will go into some of the ways switching to a new printing […]
From Press to Pages: An Interview With 糖心传媒鈥檚 Master Magazine Printers
As a printing company with 87 years of experience, there鈥檚 a lot of skill and knowledge amongst our talented staff. We sat down for a conversation with two of our master magazine printers; Phil Archer, General Manager at 糖心传媒 鈥� Saint Joseph, and Jack Maddox, Press Manager at 糖心传媒 鈥� Fulton, to find out more […]
7 Engaging Content Ideas for Your Alumni Magazine
In the realm of alumni communications, a regularly published alumni magazine stands out as a tried-and-true method of keeping alumni engaged and connected with their alma mater. If you鈥檙e creating an alumni magazine for the first time, or you鈥檙e looking for ways to freshen up an existing magazine, these seven content ideas will help you […]
Is AI Your Magazine鈥檚 Friend or Foe?
Few words generate more controversy than artificial intelligence (AI). From wonderment and inspiration to fear and distrust, AI covers the full spectrum of emotions. And like any breakthrough technology, there鈥檚 cause for a range of feelings. Reactions often depend on your perspective and, more specifically, how you see the technology impacting your future. For example, […]
The History of American Magazines
Magazines have been a part of American culture for as long as anyone can remember. Whether they鈥檙e sitting on a coffee table or in a doctor鈥檚 office, these publications represent hundreds of hours of work among countless writers, photographers, editors, designers and printers. But how did magazines get their start in the United States? This […]
Are Magazines Still Profitable?
With the rise of social media and digital publications, print magazines may seem like a relic of the past. With the internet at our fingertips, why invest in printing physical copies of a magazine when you can publish them online? This article will explore the benefits of print magazines, the viability of creating a magazine […]
